The NaturalMax® brand began as a product line of the KAL brand in approximately 1993, with a focus on diet products (with diet plans) as well as energy and women's health products. The Natural Max® brand uses tablets, softgels, capsules and liquids, depending on the most desired form for the particular product.

After the acquisition of KAL/Natural Max®, Nutraceutical established NaturalMax® as a separate brand in order to bring special focus to the NaturalMax® product line. NaturalMax® recently launched the innovative diet product Skinny Fast®, based on five popular ingredients, as well as another diet product, Carb-X™. The packaging of NaturalMax® products includes the distinctive and recently revised NaturalMax® logo.

The NaturalMax brand is focused on women. The product offering includes diet products, as well as energy and women's health products. The NaturalMax brand delivers innovative formulas for use by women during all of life's stages.