Essence™: that quality which constitutes or marks the true nature of anything. What qualities mark the true nature of a perfect protein powder? We asked this question when developing Essence™. We realized rather quickly that run-of-the-mill protein powders could never measure up to the true nature of a perfect protein powder. Those “ordinary� protein powders contain only one source of low quality protein, clump when stirred into liquid, contain a ton of fat and sugar, taste terrible, and produce a chalky or gritty mouthfeel. If you are currently using a protein powder which matches these characteristics then we recommend that you THROW IT STRAIGHT INTO THE TRASH! The qualities of a perfect protein powder are instant and complete spoon mixability in liquid, a combination of several high-quality protein isolates, zero sugars and zero fat, and a taste and mouthfeel which can only be described as heavenly. Focusing on each of these characteristics, we developed a protein powder that has all of the qualities that mark the true nature of a perfect protein powder. The name of this protein powder was inevitable…that name is ESSENCE™!
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