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New foods double as medicines

old message New foods double as medicines Darrell Miller 10/18/05


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Date: October 18, 2005 10:53 AM
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Subject: New foods double as medicines

New foods double as medicines

As the American public becomes more health conscious, food companies are altering their approaches to match the public’s needs.

For instance, Benecol, a new line of margarines and salad dressings, doubles as a cholesterol- lowering medicine. The active ingredient in Benecol is a compound from pine tree pulp thought to have cholesterol-lowering abilities.

Researchers found that this compound reduced cholesterol by as much as 10 percent. While Benecol is not an alternative to healthy eating and lifestyle, it does mark a new age in food marketing and purpose. By using foods like Benecol in addition to a healthy diet and lifestyle, a person may have more success in managing their heart health than with prescriptions or diet alone. And Benecol’s success may prompt other companies to produce food items that double as medicinal products.



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