Sports Nutrition - Sports Nutrition
To meet the
demanding needs
of intense physical
activity
Essential in
replenishing vital
nutrients lost during
exercise
From pre-training
preparation to postworkout
recovery
Scientifically
engineered protein
and amino acid
complexes
Over 35 years
experience producing
quality supplements
for life and sport
-- Buy Sports Nutrition at Vitanet ® ...
“It is a flame which sinks for lack of fuel…”
- Pierre Corneille
Athletes are one of the most unique breeds of life
roaming the earth. On the surface, their traits are
simple; sweat beaded foreheads, high-tech stop
watches, chiseled physiques, running shoes, corporately
endorsed attire, etc. But when you take just a
moment to peer into what really makes an athlete
an athlete, it’s becomes easy to see what sets them
apart.
From bikers to bodybuilders, sprinters to swimmers,
athletes epitomize what it means to be alive. These
modern day, physically motivated warriors thrive on
personal achievement, lament the thought of failure
and in the process, subject their bodies to immeasurable
amounts of pain and exhaustion. But these
aren’t just traits to an athlete – they’re prerequisites.
When you consider the enormous nutritional needs
of the average busy adult, then and only then, can
you begin to appreciate what the most physically
active individuals require in order to succeed. And
while these needs vary from sport to sport and
lifestyle to lifestyle, there’s simply no denying their
never-ending need to fuel, refuel and repeat. So
whether you’re just starting out, or make it your life’s
work, here are a few ways to get the most out of your
training.
...Protein for optimal performance
Sending a frail, malnourished warrior into battle is
the biological equivalent of trying to win the Daytona
500 on a set of roller-skates. Under no circumstances
should this be attempted. Though popularized
by bodybuilders, protein supplementation is
imperative for athletes at every stage and skill set. Its
role in muscular development still accounts for its
unceasing popularity, though many users don’t realize
that protein has many other responsibilities.
As one of the body’s key structural building-blocks,
the amino acids in protein are actively involved in
the repair and development of muscle fi bers, hormone,
antibodies and enzymes – each one vital to
the success of any hard working athlete. Over the
past 10 years or so, the science of isolating and
manufacturing protein supplements has advanced
far beyond what anyone could have possibly predicted.
Today’s products are very pleasant tasting,
highly bioavailable (easy to absorb), nutritionally
optimized and available in a number of different
flavors.
...The edge
If you consider yourself a serious, competitionminded
athlete, you already know how important
the “edge” is when it comes to your success. Regardless
of whether it’s shaving a second off your
personal best, squeezing out one more rep on the
bench, or bumping up your batting average by just
a tenth of a point, the difference between achieving
fi rst place and an honorable mention may be
a simple as knowing what specialty nutrients can
make it so.
Thanks to impressive advances in the science of
sports nutrition, there are plenty to choose from
these days. Creatine monohydrate, for example,
helps foster the production of adenosine triphosphate
(ATP), a mitochondrial chemical that makes
it possible to store, produce and use energy for
muscular contractions. Another, branched chain
amino acids (BCAA), help increase protein synthesis
by promoting anabolic balance by preventing
the catabolism that typically occurs during intense
training. Pyruvate, a unique pairing of calcium and
pyruvic acid, helps facilitate the transfer of glucose
from the bloodstream into muscles where it supports
the production of metabolic energy.
When it comes to fueling your body with the nutrients
and compounds it needs to perform at its
pinnacle, quality takes top priority. Purchasing
a line of supplements based on the allure of the
label won’t do a thing for your ability to improve,
physically. In fact, it may end up costing you more
than just money in the long run.
NOW Sports supplements are developed under the
same demanding, science-based standards inherent
to every NOW product, and guaranteed to be
exceptional in potency, purity and quality.
...Essential electrolytes
Every human being is at the mercy of their diet to
provide them with a solid foundation of nutrients.
This is especially true in the case of endurance
athletes, bodybuilders and other adrenaline-seeking
competitors. During intense physical training,
the body calls upon its reserve of electrolytes such
as potassium, magnesium, calcium and sodium to
provide the spark needed for increased respiration,
muscle contractions, nerve impulses and countless
other functions.
A well-stocked cellular arsenal of these nutrients can
ultimately lead to greater levels of sustained endurance,
muscular strength and mental clarity. Deprivation,
on the other hand, is an invitation for disaster.
When the body is pushed to extremes, but unable
to locate what it needs, it becomes prone to fatigue,
cramping, nausea and headaches. Not to mention,
last place. Products such as Carbo Gain and ZMA
can provide a solid base of nutrients. (See reverse for
detailed specifi cations).
...Protein for optimal performance
Sending a frail, malnourished warrior into battle is
the biological equivalent of trying to win the Daytona
500 on a set of roller-skates. Under no circumstances
should this be attempted. Though popularized
by bodybuilders, protein supplementation is
imperative for athletes at every stage and skill set. Its
role in muscular development still accounts for its
unceasing popularity, though many users don’t realize
that protein has many other responsibilities.
As one of the body’s key structural building-blocks,
the amino acids in protein are actively involved in
the repair and development of muscle fi bers, hormone,
antibodies and enzymes – each one vital to
the success of any hard working athlete. Over the
past 10 years or so, the science of isolating and
manufacturing protein supplements has advanced
far beyond what anyone could have possibly predicted.
Today’s products are very pleasant tasting,
highly bioavailable (easy to absorb), nutritionally
optimized and available in a number of different
fl avors.
...
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