Shoppers check for fat and calories - Shoppers check for fat and calories
When American consumers read labels, what are they looking for? Almost a quarter of Americans said they only check labels when they’re trying to lose weight. Another 23 percent say they “always” read the nutrition info.
At least half of shoppers surveyed by ACNielsen in the United States said they “regularly” check for fat and calories. Sugar, sodium, Trans fats and carbohydrates also ranked high. Overseas, shoppers are more likely to check for additives, preservatives and coloring.
In the United States, 65 percent of consumers say they “mostly” understand nutrition labels, the highest level of understanding among all the markets tested. Only 6 percent of Italians say they understand what they read on labels.
-- Learn about labeling at Vitanet ®
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