UPC: 733739069818
# N6981

NOW Foods BetterStevia® Liquid Sweetener Hazelnut (2 fl oz / 59 mL)

Product Overview & Quick Specs Snapshot

NOW Foods BetterStevia® Liquid Hazelnut is a concentrated, plant-based liquid sweetener that combines certified organic stevia leaf extract with natural toasted hazelnut flavor in a smooth vegetable glycerin base. It gives you the rich, nutty taste of a coffeehouse latte without adding any sugar, carbs, or calories. Because your body does not turn its sweet compounds into glucose, it sweetens your favorite morning drinks while keeping your blood sugar completely steady.

Quick Specs Snapshot

  • ✓ Active Form & Potency: Pure certified organic Stevia rebaudiana leaf extract suspended in vegetable glycerin, delivering concentrated zero-calorie sweetness with roughly 454 servings (5 drops / 0.13 mL per serving) per bottle.
  • ✓ Primary Cellular Target: Binds to the sweet taste sensors on your tongue (T1R2/T1R3) while sliding past your upper digestive tract unabsorbed, preventing blood sugar spikes and insulin surges [1, 2].
  • ✓ Supply & Value Math: Over 2,200 individual drops per 2 fl oz bottle (~454 total servings), costing just pennies a day and replacing expensive café syrups and boxes of tabletop sweetener packets.
  • ✓ Formulation Purity: USDA Certified Organic stevia extract, Non-GMO Project Verified, vegan, gluten-free, and made with zero artificial sweeteners, zero sugar alcohols, and zero chemical fillers.

"Right-Fit" Buyer's Guide & Form Comparison

Why the Form Matters: Pure Liquid Drops vs. Supermarket Packets

Most powdered stevia packets sold on grocery store shelves are not pure stevia. In fact, up to 99% of each packet consists of bulking fillers like dextrose (pure corn sugar) or maltodextrin, which can spike your blood sugar just as fast as white table sugar [1]. Other store brands use large doses of erythritol, a sugar alcohol that frequently causes gas, stomach cramps, and bathroom emergencies. NOW BetterStevia Hazelnut Liquid uses only pure vegetable glycerin and organic stevia extract. It dissolves instantly in hot coffee or cold brew without leaving powdery grit, chemical aftertastes, or digestive upset.

Is This Formula Right for You?

Ideal For Shoppers Who:

  • ✓ Follow a ketogenic, low-carb, or diabetic meal plan and want rich, roasted hazelnut flavor without raising blood glucose or breaking ketosis [1, 5].
  • ✓ Get stomach aches, bloating, or loose stools from artificial sweeteners or sugar alcohols like xylitol, sorbitol, and erythritol.
  • ✓ Want an affordable, pocket-sized bottle that easily replaces expensive coffeehouse syrups at home, at work, or on the road.

Consider Another Option If:

  • ✗ You have a diagnosed tree nut allergy, because this product contains real natural hazelnut extract derived from tree nuts.
  • ✗ You follow a strict 100% alcohol-free routine, as this natural hazelnut flavor uses a 9% alcohol carrier base (though a 5-drop serving contains less alcohol than a single ripe banana).
  • ✗ You need physical bulk and browning for baking cookies or cakes, where granulated texture and sugar crystallization are chemically required.

Risk-Free Assurance: Every bottle from VitaNet®, LLC is backed by our unconditional 100% money-back guarantee. If you do not love the smooth flavor, we will refund your purchase and pay for return shipping—even on opened bottles!

Biochemical Mechanism & How It Works Inside Your Body

How Your Tongue Tastes Sweetness Without Any Calories

Think of the taste buds on your tongue like tiny locks. Table sugar (sucrose, C12H22O11) is a key that fits into your sweet lock, called the T1R2/T1R3 receptor [2]. The sweet molecules in the stevia plant are called steviol glycosides—such as stevioside (C38H60O18) and rebaudioside A (C44H70O23) [2, 3]. These plant keys fit into your sweet lock with incredible strength, sending a powerful "sweet!" message to your brain even though they carry zero sugar calories [2].

Cheap stevia brands often taste sharp and bitter. That happens because poor-quality extracts accidentally turn on the tongue's bitter locks, known as hTAS2R4 and hTAS2R14 [2]. NOW Foods solves this by using a gentle, natural water wash and special enzymes on the whole organic stevia leaf. This debittering process filters out the bitter plant compounds, leaving only smooth, rounded sweetness [2].

Why Stevia Cannot Spike Blood Sugar or Turn Into Body Fat

When you eat regular sugar or starches, your saliva, stomach acid, and intestinal enzymes act like chemical scissors that snip the food into simple glucose. That glucose rushes into your bloodstream, forcing your pancreas to pump out insulin to shuttle the sugar into your cells or store it as body fat.

Human digestive enzymes do not have the right scissors to cut the special beta-glycosidic bonds in stevia [3]. As a result, the sweet stevia molecules slide right through your stomach and small intestine completely untouched [3]. They cannot be absorbed as glucose, meaning your blood sugar stays flat and your body produces zero insulin in response [1, 5].

How Your Body Safely Clears Stevia Away

Once the unabsorbed stevia reaches your large intestine, friendly gut bacteria (mainly a helpful family called Bacteroides) gently snip off the sweet outer glucose units to use for their own cellular fuel [3]. The remaining natural plant base, called free steviol (C20H30O3), is absorbed into the bloodstream and travels straight to your liver [3]. The liver attaches it to a harmless compound called glucuronic acid to make it water-soluble, and your kidneys filter it out through your urine as steviol glucuronide [3]. It never builds up in your tissues, leaving your body clean, healthy, and energized [1, 3].

NOW Foods Laboratory Testing Standards & Contaminant Controls

Why Laboratory Testing Matters for Your Family

Because stevia is an agricultural plant grown in outdoor soil, its roots naturally soak up whatever is in the dirt. If the farm soil contains industrial chemicals, weed killers, or toxic heavy metals, discount supplement companies that do not test their ingredients will put those contaminants straight into your drink. Many big box store brands simply buy cheap wholesale extracts from unverified brokers without performing analytical verification.

Advanced Testing Inside NOW's ISO/IEC 17025 Accredited Laboratories

NOW Foods sets the industry benchmark for purity. Operating over 45,000 square feet of private laboratory facilities in Bloomingdale, Illinois, and Sparks, Nevada, NOW holds prestigious ISO/IEC 17025:2017 laboratory accreditation. Their team of in-house chemists and microbiologists conducts more than 19,000 analytical tests every month to guarantee purity:

  • Heavy Metal Screening via ICP-MS: Raw botanicals are tested using Inductively Coupled Plasma Mass Spectrometry. This machine vaporizes samples at 10,000 Kelvin to detect toxic heavy metals—including lead (Pb), arsenic (As), cadmium (Cd), and mercury (Hg)—down to single parts per billion (ppb). Every batch meets strict United States Pharmacopeia (USP <2232>) standards and California Proposition 65 limits (<0.5 mcg/day lead).
  • Glycoside Fingerprinting via HPLC: High-Performance Liquid Chromatography separates and measures every sweet steviol glycoside to verify the botanical extract is authentic, fully potent, and never diluted with cheap artificial sweeteners.
  • 500+ Pesticide & Herbicide Screenings: Using tandem Gas Chromatography (GC-MS/MS) and Liquid Chromatography (LC-MS/MS), technicians scan incoming stevia crops against over 500 agricultural sprays and industrial pollutants to confirm organic cleanliness (USP <561>).
  • Microbiological Pathogen Testing: Automated testing ensures every lot is 100% free from harmful pathogens, including Salmonella species, Escherichia coli, and Staphylococcus aureus, with strict limits on yeast and mold counts.
  • Residual Solvent Verification: Testing under USP <467> guidelines confirms that zero chemical extraction solvents (such as hexane, acetone, or methanol) remain in the finished liquid drops.

When you sweeten your morning brew with NOW BetterStevia, you can feel confident knowing that every drop is verified pure, safe, and true to the label.

Daily Dosing, Timing & Usage Protocol

Optimal Timing & Drink Pairing

Because stevia works by interacting directly with the taste buds on your tongue, it does not require dietary fats, carbohydrates, or proteins to be effective. You can enjoy it morning, noon, or night. Steviol glycosides are remarkably heat-stable up to 392°F (200°C) and hold their sweet flavor across hot and cold beverages alike. They will not break down in steaming hot espresso, hot tea, or iced cold brew.

Drop Calibration: Less Is Truly More

Pure stevia is roughly 60 to 100 times sweeter than regular sugar. The most common mistake new users make is squeezing an entire dropper into their cup, which overloads sweet receptors and creates sensory fatigue. We recommend starting small:

  • Hot Coffee & Espresso (8–12 oz): Start with 2 to 3 drops. Stir well and sip. This cuts coffee acidity and adds a toasted hazelnut aroma without needing heavy flavored creamers.
  • Iced Coffee & Cold Brew (16 oz): Use 3 to 5 drops. Cold liquids slightly numb your taste buds, so an extra drop balances chilled drinks perfectly without sinking as undissolved syrup sludge.
  • Plain Greek Yogurt or Hot Oatmeal: Stir in 3 to 5 drops with a pinch of cinnamon for an instant gourmet breakfast with zero added sugar.
  • Vanilla or Chocolate Protein Shakes: Add 4 to 6 drops to transform plain protein powder into a rich hazelnut dessert shake.

Smart Combinations & Medication Spacing

NOW BetterStevia Hazelnut pairs wonderfully with cocoa, cinnamon, unsweetened almond milk, oat milk, and ceremonial matcha. If you take prescription blood sugar medications (such as metformin or insulin), note that substituting stevia for dietary sugar naturally lowers your daily carbohydrate intake. Monitor your glucose levels as you transition away from sugary syrups [1, 5].

Timeline of Expectations

Week 1 (Instant Calorie Reduction & Clean Digestion): Immediate removal of hidden sugar calories and high-fructose corn syrup from your daily beverages. You avoid mid-morning blood sugar crashes and experience zero gas or bloating associated with sugar alcohols [1].

Weeks 3–4 (Palate Reset & Steady Energy): Your taste buds adapt to clean, natural sweetness. Daily sugar cravings drop, making it effortless to stick to your low-carb, keto, or calorie goals [1].

Months 2–3+ (Lasting Wellness & Tooth Defense): Long-term reduction in overall sugar load supports healthy weight management, balanced glycemic metabolism, and helps protect tooth enamel from cavity-causing oral bacteria [1, 4].

Physical, Sensory & Clean Excipient Profile

Bottle Design & Dropper Usability

NOW BetterStevia Liquid Hazelnut comes in a sturdy 2 fl oz (59 mL) amber bottle fitted with a controlled dropper tip. This allows you to measure your sweetness drop by drop without messy spills, sticky counters, or accidental over-pouring. The compact bottle slips easily into a purse, gym bag, or desk drawer for clean sweetening anywhere you go.

Natural Aroma, Taste & Appearance

Opening the cap releases a warm, fragrant aroma of freshly toasted hazelnuts. The liquid is clear to pale amber with a pleasant, smooth syrup consistency from its plant glycerin base. When stirred into beverages, it provides an authentic, buttery hazelnut flavor and a clean sweetness that coats the palate evenly, completely avoiding the harsh licorice sting found in low-grade stevia brands.

Every Ingredient Explained in Plain English

  • Vegetable Glycerin: A gentle, plant-derived carrier that gives the liquid a smooth syrup body. It helps the hazelnut extract blend evenly into liquids without adding sugar alcohols, avoiding the strange cold sensation on the tongue caused by erythritol.
  • Natural Hazelnut Flavor (Tree Nut) (in an alcohol base): Real aromatic flavor extract derived from authentic hazelnuts. The 9% food alcohol acts as an organic solvent to dissolve and stabilize the natural hazelnut oils, keeping them fresh without artificial chemical preservatives like potassium sorbate.
  • Certified Organic Stevia Leaf Extract: High-purity sweetening extract from organic Stevia rebaudiana leaves, enzymatically debittered to give you pure, rounded sweetness.

Storage & Powder Longevity

Store your bottle upright in a cool, dry pantry or kitchen cabinet away from direct stovetop heat and sunlight. No refrigeration is required after opening, as the vegetable glycerin and natural 9% alcohol naturally prevent microbial growth. Make sure to screw the cap on snugly and give the bottle a quick 3-second shake before each use to ensure the natural hazelnut oils remain perfectly blended.

Nutrition Facts & Retailer Quality Verification

Nutrition Facts
Serving Size: 5 Drops (0.13 mL)
Servings Per Container: About 454
Amount per Serving % Daily Value*
Calories 0
Total Fat 0g 0%
Sodium 0mg 0%
Total Carbohydrate 0g 0%
Total Sugars 0g
Includes 0g Added Sugars 0%
Protein 0g 0%
Not a significant source of saturated fat, trans fat, cholesterol, dietary fiber, vitamin D, calcium, iron, and potassium.
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. Ingredients: Vegetable Glycerin, Natural Hazelnut Flavor (Tree Nut) (in an alcohol base), Certified Organic Stevia Leaf Extract.
Allergen Safety: Contains Tree Nut (Natural Hazelnut Flavor). Not manufactured with wheat, gluten, soy, milk, egg, fish or shellfish ingredients. Produced in a GMP facility that processes other ingredients containing these allergens.
Caution: Contains 9% alcohol. Keep out of reach of children.

Curator's Quality Assurance & Store Heritage

Founded in 1995, VitaNet®, LLC is an independent, family-owned discount supplement retailer located in Hartville, Ohio. With over 31 years of direct nutritional biochemistry and hands-on product curation experience, we personally verify the manufacturing standards of every brand we carry. Every shipment of NOW BetterStevia arrives directly from the manufacturer and is stored in our clean, climate-controlled Ohio warehouse. As a BBB A+ accredited business, our knowledgeable customer care team is available by phone at (330) 877-8786 to answer your questions.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Authoritative Scientific References

  1. [1] Anton, S. D., Martin, C. K., Han, H., et al. (2010). Effects of stevia, aspartame, and sucrose on food intake, satiety, and postprandial glucose and insulin levels. Appetite, 55(1), 37-43.
  2. [2] Hellfritsch, C., Brockhoff, A., Stähler, F., Meyerhof, W., & Hofmann, T. (2012). Human psychometric and taste receptor responses to steviol glycosides. Journal of Agricultural and Food Chemistry, 60(27), 6782-6793.
  3. [3] Gardana, C., Simonetti, P., Canzi, E., Zanchi, R., & Pietta, P. (2003). Metabolism of stevioside and rebaudioside A from Stevia rebaudiana extracts by human microflora. Journal of Agricultural and Food Chemistry, 51(22), 6618-6622.
  4. [4] Brambilla, E., Cagetti, M. G., Ionescu, A., Campus, G., & Lingström, P. (2014). An in vitro and in vivo comparison of the effect of Stevia rebaudiana extracts on different caries-related variables: a randomized controlled trial pilot study. Caries Research, 48(1), 19-23.
  5. [5] Gregersen, S., Jeppesen, P. B., Holst, J. J., & Hermansen, K. (2004). Antihyperglycemic effects of stevioside in type 2 diabetic subjects. Metabolism: Clinical and Experimental, 53(1), 73-76.

Frequently Asked Questions

How many drops of NOW BetterStevia Hazelnut equal one teaspoon of sugar?

Approximately 2 to 4 drops provide the sweetening intensity of 1 full teaspoon of white table sugar, enriched with a fragrant roasted hazelnut flavor. Because sweetness preferences vary, we recommend starting with 2 drops and adjusting upward to your taste.

Will NOW BetterStevia Hazelnut break an intermittent fast or kick me out of ketosis?

No. It contains zero calories, zero carbohydrates, and zero sugars. It has a glycemic index of zero and does not trigger insulin secretion, meaning it keeps your body firmly in fasted and fat-burning metabolic states.

Why does this liquid sweetener contain 9% alcohol?

The natural hazelnut flavor uses food-grade alcohol as an organic solvent to extract and preserve authentic aromatic oils from real hazelnuts. In a recommended 5-drop serving, the alcohol amount is less than 0.01 mL—less than what naturally occurs in a ripe banana—which poses no intoxicating effect. However, individuals adhering to strict zero-alcohol diets should take note.

Can I use NOW BetterStevia Hazelnut in hot baking recipes?

Yes. Stevia glycosides remain heat-stable up to 392°F (200°C). However, because liquid drops do not provide the physical bulk, moisture, or caramelization of crystal sugar, they perform best in liquid batters, cheesecakes, custards, puddings, or when paired with low-carb flours like almond or coconut flour.

Does this product contain real tree nuts?

Yes. The natural flavoring is derived from real hazelnuts (tree nut). Anyone with a tree nut allergy should avoid this product and consider NOW's unflavored organic stevia extract or chocolate liquid stevia instead.

Helpful Customer Reviews



Supplemental Information