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NOW Real Tea® Organic Matcha A Coffee Alternative   
Date:
November 02, 2022 05:16 PM
Matcha is quickly becoming popular in the western world as people are looking for alternatives to coffee that are just as energizing but don't come with the drawbacks (like jitters and crash). If you're looking to jump on the matcha bandwagon, look no further than NOW Real Tea® Organic Matcha. Keep reading to learn more about this amazing product! What is Matcha? Matcha is a type of green tea that is grown and produced in Japan. The leaves are shade-grown for the last few weeks before harvest which creates a higher chlorophyll content and gives matcha its beautiful green color. Once harvested, the leaves are quickly steamed and dried to prevent fermentation. The stems and veins are then removed before the leaves are stone ground into a fine powder. This powder is what we call matcha. The Difference between Culinary Grade and Ceremonial Grade Matcha NOW Real Tea® only sources culinary grade matcha for our products. Culinary grade matchas are less expensive than ceremonial grade because they don't have to meet as many criteria (like particle size). This makes them more accessible so people can experiment with using matcha in cooking and baking without having to spend a lot of money. Culinary grade matchas can also be used for traditional Japanese tea ceremonies - it's all about personal preference! Some people prefer the taste of ceremonial grade matchas while others find them too bitter. If you're new to matcha, we recommend starting with a culinary grade powder like NOW Real Tea® Organic Matcha. We hope this article has wet your whistle when it comes to matcha! If you're looking to try out this amazing powder for yourself, head over to our website and check out our organic culinary grade matcha. We think you'll love it as much as we do!
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Matcha is a highly concentrated, culinary grade, pure powder that's made without any other ingredients or additives. Traditionally the highlight of Japanese tea ceremonies - it's great just mixed with water or try it with your favorite milk or non-dairy beverage and natural sweetener to make a latte. It's the perfect alternative to coffee with its strong flavor and energy-boosting capabilities and makes an invigorating add-on to smoothies. 
