UPC: 027275200058
# AU0066

Lodi, California (August 2, 2006) Acting on requests from
consumers, Auromere Ayurvedic Imports announced today the
introduction of their new Non-Foaming Herbal Toothpaste made
without the commonly used sudsing agent, Sodium Laurel Sulfate
or SLS. With 25 botanical extracts and essential oils, the
Ayurvedic formula is prized for its astringent, antiseptic and
purifying properties which help prevent plaque, cavities and gum
inflammation while cleansing the teeth and freshening the
breath. Not only is the toothpaste noteworthy for its powerful
health-promoting ingredients, but what it does not contain is
also significant. There is no fluoride, artificial sweeteners,
gluten, bleaches, dyes, preservatives or SLS, all common
ingredients found in most toothpaste that have recently come
under fire. “Because of the controversy over SLS, customers
asked us to supply them with an option that did not have this
chemical,” says Dakshina Vanzetti, President of Auromere. “We
feel that the new non-foaming variety gives consumers an
excellent and effective alternative with all the benefits of the
Ayurvedic formula.”

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