- *MSRP:
$25.99- Our Price:
- $15.60
- Buy: at $15.60
- UPC: 733739016485
- # N1648
Product Overview & Quick Specs
Think of essential omega-3 fats like clean synthetic motor oil that keeps a high-performance engine running smooth and cool. NOW® Omega-3 Fish Oil in Fish Gelatin delivers 2,000 mg of molecularly distilled fish oil concentrate inside 100% marine-sourced softgels. Each 2-softgel serving yields 360 mg of Eicosapentaenoic Acid (EPA) and 240 mg of Docosahexaenoic Acid (DHA) to support heart function, flexible cell walls, and brain clarity [1, 2, 4].
- ✓Active Form & Potency: 2,000 mg natural Fish Oil Concentrate per 2-fish-softgel serving, standardized to 360 mg EPA and 240 mg DHA.
- ✓Primary Target: Cardiovascular circulation, pliable cell membranes, cognitive function, and balanced inflammatory signaling [1, 2, 4].
- ✓Supply & Value: 200 fish softgels per bottle (100 full 2-softgel servings), delivering over three months of daily nutritional support at strong value.
- ✓Purity & Dietary Status: Molecularly distilled wild fish oil in 100% fish gelatin capsules (no beef or pork), non-GMO, and free of gluten, soy, dairy, egg, corn, and shellfish.
Buyer's Guide & Form Comparison
Why 100% Fish Gelatin & Molecular Distillation Matter
Most fish oil capsules on store shelves hide beef (bovine) or pork (porcine) gelatin inside their shells. NOW® replaces land-animal gelatin with pure fish gelatin (tilapia and basa), creating a true marine-only supplement from the inside out. This clean shell seals out air while honoring pescatarian and non-mammalian dietary rules.
Oil purity matters even more than the capsule shell. Cheap big-box store brands often buy bulk commodity fish oil that sits in warm warehouses and spoils (oxidizes) before bottling. Rancid oil causes unpleasant fishy burps and can carry mercury, PCBs, and dioxins [1]. NOW® Foods molecularly distills wild-caught anchovies, sardines, and tuna and tests every lot in accredited laboratories.
Is This Formula Right for You?
Best Choice For:
- ✓Pescatarians and shoppers avoiding beef or pork gelatin who want an all-marine omega-3 softgel.
- ✓Adults seeking daily heart, brain, joint, and eye support from lab-verified EPA and DHA [1, 2, 4].
- ✓Quality-focused buyers avoiding untested big-box store brands that risk oxidation and ocean contaminants.
Consider Another Option If:
- ✗You have a fish allergy (this product contains fish oil from anchovies, sardines, and tuna plus fish gelatin from tilapia and basa).
- ✗You follow a strict vegan or vegetarian diet (a plant-based flaxseed or algae oil is a better fit).
- ✗You experience acid reflux with standard softgels and prefer an enteric-coated omega-3 capsule.
Backed by VitaNet®, LLC's 31+ years of nutritional expertise since 1995, every order includes our unconditional 100% money-back guarantee—even on opened bottles—so you can evaluate digestive comfort completely risk-free.
How It Works in the Body
Imagine every cell in your body wrapped in a soft, flexible rubber door seal that lets nutrients in and waste out. Scientists call this outer barrier the cell membrane (phospholipid bilayer). Diets heavy in processed fats make cell walls stiff, while marine omega-3s weave directly into those walls to keep them fluid and responsive [1, 2].
- ✓Eicosapentaenoic Acid (EPA, C20H30O2): Think of EPA as a calm traffic controller for cellular signals. Inside cell walls, EPA competes with pro-inflammatory omega-6 fats (arachidonic acid) to build soothing signaling molecules (series-3 eicosanoids and resolvins) [1]. This action supports relaxed blood vessel walls (endothelial function), smooth platelet activity, and healthy triglyceride levels already within the normal range [2, 4].
- ✓Docosahexaenoic Acid (DHA, C22H32O2): Think of DHA as high-speed fiber-optic insulation for your brain, heart, and eyes. Concentrated heavily in brain neurons, heart muscle cells (cardiomyocytes), and eye tissues (retinal photoreceptors), DHA keeps membranes pliable so electrical signals travel rapidly [2, 4].
Daily Timing, Synergy & Realistic Timelines
Best Time to Take
Swallow your fish softgels alongside a solid meal that contains healthy fats and protein, such as eggs, yogurt, avocado, nuts, or olive oil. Think of dietary fat as the key that unlocks your gallbladder. Eating food triggers bile salts and fat-splitting enzymes (pancreatic lipases) that break fish oil into microscopic droplets (micelles) for superior intestinal absorption [3].
Daily Schedule
The suggested adult serving is 2 fish softgels taken 1 to 2 times daily with food. You can take 2 softgels together with lunch or dinner, or split them into 1 softgel at breakfast and 1 softgel at dinner. Splitting your serving keeps blood fatty acid levels steady and supports effortless digestion.
Smart Pairings & Spacing
Helpful Synergies: Pair NOW® Omega-3 with fat-soluble nutrients like Vitamin D3, Coenzyme Q10 (CoQ10), or Lutein, since dietary lipids carry all of these compounds across the gut wall together [3].
2-Hour Separation Window: Space fish oil softgels at least 2 hours apart from bulk fiber supplements (such as psyllium husk) or fat-binding products (such as chitosan), which can trap beneficial oils before absorption.
What to Expect Over Time
- ✓Days 1–7: EPA and DHA enter your bloodstream via intestinal fat carriers (chylomicrons), raising plasma omega-3 levels while your stomach adapts smoothly [3, 4].
- ✓Weeks 3–4: Red blood cell membranes reach steady omega-3 saturation, supporting healthy circulation, skin moisture, and post-exercise joint comfort [1, 2].
- ✓Months 2–3+: Deep incorporation into heart muscle, blood vessel walls, and brain neurons supports lasting cardiovascular resilience, lipid balance, and mental focus [1, 2, 4].
Physical Feel, Sensory Traits & Clean Ingredients
Pill Format & Ease of Use
Each 1,000 mg fish softgel is a smooth, translucent golden oval capsule. The slick fish gelatin shell glides down easily with a full glass of water without sticking. If you prefer not to swallow pills, snip the tip of a softgel with clean scissors and mix the oil into cool yogurt, applesauce, or a smoothie.
Natural Aroma, Taste & Color
Fresh, properly distilled fish oil never smells sour or overwhelmingly fishy. These softgels carry only a faint, clean marine scent and leave minimal aftertaste when taken with meals. Slight batch-to-batch color variations from golden-yellow to deep amber are normal because wild-caught fish harvests vary by season.
Other Ingredients Explained
- ✓Fish Gelatin (from tilapia, basa): Purified marine protein that creates an airtight oxygen barrier without using beef or pork gelatin.
- ✓Glycerin: A gentle plant-derived moisture keeper (humectant) that keeps the softgel shell pliable so it never dries out or leaks.
- ✓Water: Purified H2O used to shape and seal the flexible softgel shell during clean encapsulation.
- ✓d-alpha Tocopherol (from sunflower): Natural non-GMO Vitamin E added directly to the oil as an antioxidant shield to block oxygen (O2) spoilage.
Proper Storage
Store the tightly closed bottle in a cool, dry place after opening, away from stove heat, humid bathrooms, and direct sunlight. This bottle is crafted from 100% PCR (post-consumer recycled) resin to protect freshness while reducing plastic waste.
Manufacturer Quality & Lab Testing Standards
Big-box discount store brands often cut corners by purchasing low-bid bulk fish oil that suffers from heat oxidation and environmental pollutants. Family and employee owned since 1968, NOW® Foods molecularly distills its fish oil concentrate and verifies every lot inside its own ISO/IEC 17025-accredited analytical laboratories.
- ✓Low-Temperature Molecular Distillation: Gentle vacuum distillation separates pure EPA and DHA fatty acids from ocean pollutants at low heat without damaging delicate omega-3 bonds.
- ✓ICP-MS Heavy Metal Screening: Inductively Coupled Plasma Mass Spectrometry screens every batch for mercury, lead, arsenic, and cadmium down to parts-per-billion (ppb) precision.
- ✓PCB, Dioxin & Freshness Verification: High-resolution gas chromatography and peroxide value assays confirm negligible environmental toxins and verify fresh, unoxidized oil that meets strict global quality standards.
- ✓Potency & Microbial Testing: Accredited testing confirms exact label milligram levels of EPA and DHA and screens out bacteria, yeast, and mold before packaging in the USA.
Complete Supplement Facts Panel
| Supplement Facts | ||
|---|---|---|
| Serving Size: 2 Fish Softgels Servings Per Container: 100 |
||
| Description | Amount per Serving | % Daily Value |
| Calories | 20 | |
| Total Fat | 2 g | 3%** |
| Saturated Fat | 0.5 g | 3%** |
| Fish Oil Concentrate | 2 g (2,000 mg) | † Daily Value not established. |
| Omega-3 Fatty Acids: | ||
| Eicosapentaenoic Acid (EPA) | 360 mg | † Daily Value not established. |
| Docosahexaenoic Acid (DHA) | 240 mg | † Daily Value not established. |
** Percent Daily Values are based on a 2,000 calorie diet.
† Daily Value not established.
Other Ingredients: Softgel Capsule (fish gelatin, glycerin, water) and d-alpha Tocopherol (from sunflower).
Contains fish oil (anchovies, sardines, tuna) and fish gelatin (tilapia, basa).
Not manufactured with yeast, wheat, gluten, soy, corn, milk, egg, shellfish, tree nut or sesame ingredients. Produced in a GMP facility that processes other ingredients containing these allergens.
Caution: For adults only. Consult physician if pregnant/nursing, taking medication, or have a medical condition. Keep out of reach of children.
Natural color variation may occur in this product. Packaged and quality tested in the USA. Store in a cool, dry place after opening. Family and employee owned. This bottle is made from 100% PCR (post-consumer recycled) resin.
FDA Disclaimer: These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Scientific References & Clinical Studies
- Calder, P. C., "Marine omega-3 fatty acids and inflammatory processes: Effects, mechanisms and clinical relevance," Biochimica et Biophysica Acta (BBA) - Molecular and Cell Biology of Lipids, 2015. PMID: 25149823
- Mozaffarian, D., & Wu, J. H. Y., "Omega-3 fatty acids and cardiovascular disease: effects on risk factors, molecular pathways, and clinical events," Journal of the American College of Cardiology, 2011. PMID: 22051327
- Schuchardt, J. P., & Hahn, A., "Bioavailability of long-chain omega-3 fatty acids," Prostaglandins, Leukotrienes and Essential Fatty Acids, 2013. PMID: 23676322
- Swanson, D., Block, R., & Mousa, S. A., "Omega-3 fatty acids EPA and DHA: health benefits throughout life," Advances in Nutrition, 2012. PMID: 22332096
Frequently Asked Questions
What makes fish gelatin softgels better than regular fish oil capsules?
Standard fish oil softgels are made from beef (bovine) or pork (porcine) gelatin. NOW Omega-3 Fish Oil in Fish Gelatin uses a 100% marine-derived capsule shell made from tilapia and basa gelatin, making it ideal for pescatarians and shoppers avoiding land-animal ingredients.
Why should I choose NOW Omega-3 instead of cheaper fish oil bottles at big-box stores?
Many discount big-box store brands rely on low-bid bulk fish oil that sits in warm storage and oxidizes before bottling, increasing the risk of fishy burps and environmental contaminants. NOW Foods molecularly distills its fish oil concentrate and tests every lot in ISO/IEC 17025-accredited laboratories for mercury, lead, arsenic, cadmium, PCBs, dioxins, and freshness.
Can I puncture these fish softgels and mix the oil into food or a smoothie?
Yes. If you prefer not to swallow capsules, carefully snip the tip of a softgel with clean scissors and squeeze the oil into cool yogurt, applesauce, or a smoothie. Consume it immediately and never cook or heat the oil, because high temperatures damage delicate omega-3 fatty acid bonds.
Will taking NOW Omega-3 Fish Softgels break an intermittent fast?
Yes. Each 2-softgel serving provides 20 calories and 2 grams of fat (10 calories and 1 gram of fat per softgel), which triggers gallbladder bile release and technically breaks a strict water-only fast. For best absorption and digestive comfort, take your softgels with a meal during your eating window.
Should I take both softgels together or split the dose, and can I take them with blood thinners?
You can take 2 fish softgels together with a fat-containing meal or split them into 1 softgel at breakfast and 1 softgel at dinner for steady blood levels. Because marine omega-3s naturally support smooth blood platelet activity, consult your physician before use if you take anticoagulant or antiplatelet medications.
