The NaturalMax® brand began as a product line of the KAL brand
in approximately 1993, with a focus on diet products (with diet plans) as well
as energy and women's health products.
The NaturalMax® brand uses tablets, softgels,
capsules and liquids, depending on the most desired form for the particular
After the acquisition of KAL/NaturalMax®, Nutraceutical established NaturalMax® as a separate brand in order to bring special focus to the NaturalMax® product line.
NaturalMax® recently launched the innovative diet product Skinny Fast®, based on five popular
ingredients, as well as another diet product, Carb-X™. The packaging of NaturalMax® products includes
the distinctive and recently revised NaturalMax® logo.
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