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Outsmart the food companies to become a savvier eater |
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Outsmart the food companies to become a savvier eater
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Darrell Miller | 12/06/16 |
Date:
December 06, 2016 06:59 AM
Author: Darrell Miller
(support@vitanetonline.com)
Subject: Outsmart the food companies to become a savvier eater
The key for businesses is finding the bliss point of food, or the product formulation you like most, according to Howard Moskowitz, an experimental psychologist who did pioneering work on bliss points and their role in product development when he was optimizing menus for soldiers in 1971. Bliss points have been discovered for many foods - even hummus and orange juice - to appeal to consumers sensory preferences.
Key Takeaways:
- "Food companies are interested in selling products that people want," said Gail Civille, founder and president of Sensory Spectrum, a consulting firm that helps companies learn how sensory cues drive consumer perceptions of products.
- The key for companies is finding the "bliss point" of a food, or the product formulation you like most, according to Howard Moskowitz, an experimental psychologist who did pioneering work on bliss points and their role in product development when he was optimizing menus for soldiers in 1971.
- He's since helped major food and beverage companies such as Dr Pepper and Prego find bliss points for their products.
"It's actually both: It's human nature for consumers to develop habits and seek out foods that satisfy our intense cravings. And so companies create products that meet people's sensory needs."
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