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Industry Groups Warn against Marketing Avian Flue Remedies.

old message Industry Groups Warn against Marketing Avian Flue Remedies. Darrell Miller 01/17/06


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Date: January 17, 2006 04:52 PM
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Subject: Industry Groups Warn against Marketing Avian Flue Remedies.

Industry Groups Warn against Marketing Avian Flue Remedies.

Washington—Jointly, the Council for Responsible Nutrition (CRN), American Herbal Products Association (AHPA) and National Nutritional foods association (NNFA) issued a statement in November reaffirming and calling for responsible use and marketing of dietary supplements, and encouraged consumers and retailers to avoid supplements purporting to prevent or treat the avian flu.

“The dietary supplement industry is keenly aware of public concern regarding avian flu and of the desire of the public to protect itself against this recent health epidemic, which can cause serious illness and, ultimately, death,” the statement read. “We do not believe any dietary supplements have been specifically shown to prevent or treat avian flu.”

The trade coalition futher issued the following unified guidance for marketers, retailers and consumers:

  • Marketers and retailers of dietary supplements are urged to refuse to stock or sell any products that are presented as preventing, treating or curing avian flu.
  • Marketers and retailers should refrain from promoting any dietary supplements as a preventive, cure or treatment of avian flu; and
  • Anyone who believes they may have avian flu or may have come in contact with the virus should immediately contact a health care professional.

“Millions of Americans value dietary supplements because they can enhance general immune function and disease resistance,” they noted. “however, therapies for prevention or treatment of avian flu should only be recommended by a qualified health care professionals or public health authorities.”



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