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NMI: Consumer Supplements for Health Maintenance |
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NMI: Consumer Supplements for Health Maintenance
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Darrell Miller | 01/18/06 |
Date:
January 18, 2006 12:04 PM
Author: Darrell Miller
(dm@vitanetonline.com)
Subject: NMI: Consumer Supplements for Health Maintenance
NMI: Consumer Supplements for Health Maintenance
Harleysville, PA.—An estimated 187 million Americans are using dietary supplements to improve their overall health and well-being, according to the Barometer Survey, a nationwide online poll conducted by The Natural Marketing Institute (NMI). The study found 85 percent of Americans believe using dietary supplements can keep them healthier, while 72 percent want to have control over health decisions including the type of supplements available.
NMI (www.nmisolutions.com) also reported multivitamins were not only used most often, but also taken more regularly on a daily basis compared with other supplements. Supplements users were also found to be more likely to be affluent, married and higher educated. However, there is a need for more education, as 67 precent of survey respondents said conflicting stories in the media made them confused about supplements, and 70 percent believe their health care provider lacks important knowledge about the role of dietary supplements and health.
In addition, there is a widening gap between consumer attitude (what they say) and behavior (what they actually do), with regard to nutrition, use of multi-vitamins, diet regimens, exercise programs and environmentally friendly products. NMI further reported 70 percent of consumers say taking a vitamin, mineral or dietary supplement every day is important, but only 60 percent use a multi-vitamin regularly, and only half of users take one on a daily basis. “The difference between attitudes and behaviors indicates a continuing struggle for consumers to fully integrate health and wellness measures into their lives,” said Steve French, managing partner. “While 86 percent of consumers believe there is a definite connection between diet and health, less than 50 percent select foods based on nutrition. And 45 percent admit that they know they should eat healthier, but don’t.
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