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Why is it Important that Your Probiotics are Enteric Coated?   
Date:
September 28, 2016 05:41 PM
By definition, the term probiotic refers to live bacteria that are used for the purpose of boosting the health of a person. Even though most people think of bacteria as pathogenic organisms, the fact is that the body is made up of both beneficial and destructive bacteria. Probiotics are therefore classified as useful bacteria since their activities are beneficial to the body. This article discusses the rationale behind the enteric coating of these substances.
There is one main reasons as to why probiotics should be enteric coated. The first rationale is the fact that the coating technique facilitates the survival of the bacteria until it reaches the desired destination. In the process of being ingested, the probiotics are generally exposed to destructive conditions while it passes through the first stage of digestion. For instance, the acidic conditions prevailing in the stomach are very harsh to the bacteria and can result to their instant destruction. The coating is therefore used as a means of increasing the chances of survival for these products. To ensure that the probiotics you consume make it to the intestinal tract where they can thrive and improve health. make sure your probiotic is enteric coated.
References
//www.ncbi.nlm.nih.gov/pubmed/24914724
//www.webmd.com/digestive-disorders/features/what-are-probiotics
https://www.Consumerlab.com/answers/Do+probiotics+have+to+be+enterically+coated+to+be+effective%3F/probiotics_enteric_coating/
(https://vitanetonline.com:443/forums/Index.cfm?CFApp=1&Message_ID=3319) NOW Foods Turmeric Scored 
Date:
March 25, 2008 02:27 PM
NOW® Foods High Potency Curcumin 665 mg (total curcuminoids, from turmeric root extract) successfully passed all three quality categories, earning an official Consumerlab.com approval. Each serving contained 665 mg of curcuminoids as stated on the nutrition fact panel, and disintegrated within the amount of time set by Consumerlab.com. With regard to product purity and safety, NOW® Curcumin formula was found to be free of both lead and cadmium. And while NOW scored high all-around high marks, some of the other brands tested did not fare quite as well. Lead was found in two of the formulas tested, and two others did not contain the potencies that were claimed on their labels. One contained just 49% of the amount claimed, while another contained only 11.5% of the 500 mg they were claiming.
(https://vitanetonline.com:443/forums/Index.cfm?CFApp=1&Message_ID=1730) Consumerlab Releases Turmeric Findings
Date:
March 25, 2008 02:11 PM
Consumerlab.com (CL), an independent, third-party health product testing organization, recently tested 14 Turmeric or Curcuminoid-containing supplements that are currently being sold in the United States. These products were tested to determine whether they possessed the claimed and minimum expected amount of Curcuminoid compounds, could disintegrate properly in order to release their contents for absorption, and were free of unacceptable levels of lead and cadmium. The test results showed that lead contamination was a significant problem in several formulas, while others did not actually contain the amount of curcuminoids and/or turmeric as stated on the label.
(https://vitanetonline.com:443/forums/Index.cfm?CFApp=1&Message_ID=1729) Now Foods
Date:
March 27, 2006 06:23 PM
Now Foods Vitamins Discount Prices If there’s one truth to be told about the natural products industry, it is this. We will never have a shortage of companies claiming to be the best. It happens so often in fact, that distinguishing the quality from the questionable has become an exhausting task all in itself. After all, making claims is easy. What’s challenging, however, is supporting these claims with something concrete. As no stranger to recognition, NOW takes pride in every honor that is bestowed upon us. And yes, over the past year, we have been blessed in many ways. Nothing, however, can match the sense of reward that comes from having our efforts, values and commitment to human wellness acknowledged by our peers, colleagues and valued customers. It is with the most sincere gratitude that we are once again able to share these with you. Vitamin Retailer Magazine’s 2005 Vity Awards Every Spring, Vitamin Retailer Magazine recognizes the most outstanding dietary supplements, and honors the recipients with a Vity Award. The winning products are selected based on a number of criteria. This year, three NOW products were awarded 1st place honors. The first was presented in recognition of our MSM 1000 mg. This marks the third consecutive year that we’ve watched our MSM excel in this category. Next was the award for Vitamin E, which went to our Natural Vitamin E-400 mixed tocopherol formula. Like MSM, this was also awarded 1st place st place for the third year in a row. Finally, the award for “Best Calcium”, which was given to our Calcium Citrate. With the calcium category regarded as one of the most competitive, taking top honors is an accomplishment that we’re all very proud of. Whole Foods Magazine Natural Choice Winner Best Sports Supplement It should come as no surprise to anyone that there are literally hundreds of protein formulas available. When it was announced that our line of Whey proteins had earned the title of “Best Sports Supplement” from Whole Foods Magazine, we were truly honored to be selected as one of their Natural Choice winners. Each year, Whole Foods Magazine evaluates hundreds of products, selecting only those that meet their demanding standards. Our Sports division has worked tirelessly to perfect our Whey proteins, and this award is a true testament to the efforts they have put forth. NOW is one of the very few companies that offers a line of 100% natural proteins, free of artifi cial sweeteners. Accordingly, this is an honor that we’re especially proud of. Nutrition Business Journal’s Lifetime Leadership Award, Elwood Richard Nutrition Business Journal recently honored NOW founder Elwood Richard, with their prestigious Lifetime Leadership Award. Mr. Richard has been an active member of the natural products business since 1960 and is a strong advocate for both science and quality. He co-founded the NNFA standards committee, and sponsors industry organizations such as Citizens for Health, NNFA, ABC, AOAC and AHPA among others. His hard work, vision and commitment have inspired our entire organization in supporting independent retailers, producing quality products and taking proactive measures towards environmental preservation. Nutrition Business Journal’s Business Achievement Award, Environment of Sustainability In addition to the award presented to Elwood Richard, NOW was also the recipient of the NBJ Business Achievement Award for Environment of Sustainability. This honor is presented to businesses who have consistently participated in both internal and local initiatives to make positive environmental impacts. Notably, our recycling program has reduced waste output by over 50%. NOW FOODS Vitamins also conducts employee training programs, supports community conservation efforts and hosts volunteer workdays to plant vegetation, remove litter and control lakeside erosion in a local forest preserve. These actions have earned us a number of community service awards from several local recreation organizations. Finally, we help support environmental organizations, including The Nature Conservancy and World Wildlife Fund. AOAC adopts NOW Glucosamine Method NOW Foods’ glucosamine HPLC method has passed the AOAC’s 2-year validation process to become the fi rst offi cial method for testing the standards of this popular joint health ingredient. It was selected by the expert review panel in April of 2003 as the “best method for further laboratory validation”. It will be published in the Journal of AOAC International and become available to the industry this summer, 2005. “Having NOW’s method for glucosamine become the offi cial AOAC method is a testament to the expertise of our staff, our focus on the science, and our commitment to quality,” said Michael Lelah, technical director of NOW Foods. DuPage County Forest Preserve District’s Shooting Star Award. The DuPage County Forest Preserve District of Illinois recently presented NOW Foods their Shooting Star Award at their annual Forest Preserve District volunteer banquet. This award recognizes the long-term efforts that our entire organization has made in order to improve and support the quality of the East Branch Forest Preserve in Glendale Heights, IL. This is also the fi rst time that the District has given this award to a company. As the primary recipient, we look forward to furthering our environmental efforts. Recapping our 2004 Achievements Eight 1st Place Vity Awards, from Vitamin Retailer Magazine United States Department of Commerce Excellence in Export Achievement Award Nutrition Business Journal’s Effort on Behalf of Industry Award Consumerlab.com Top Rated Brand in Health Food Stores based on Customer Satisfaction Natural Nutritional Foods Association (NNFA) Crusader Award, Elwood Richard Vitamin Retailer Magazine Manufacturer of the Year (2003)
(https://vitanetonline.com:443/forums/Index.cfm?CFApp=1&Message_ID=1241) Quality that you and your customer can trust! 
Date:
October 20, 2005 10:10 AM
Quality that you and your customer can trust!
“How do NOW products compare to other brands in terms of selection?” Our 1,700+ SKU product line widely recognized as one of the most complete in the natural products industry. In addition to our extensive selection of dietary supplements, we also affer a full line of herbs, natural foods, aromatherapy, essential oils, herbal teas, herbal extracts, stevia products, natural cosmetics, books, and much more.
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