NPA Loby Day

Darrell Miller

04/29/09

Date: April 29, 2009 04:12 PM
Author: Darrell Miller (dm@vitanetonline.com)
Subject: NPA Loby Day

NOW Takes Top Honors in 3 Distinct Categories On March 24th, 2009 a large contingent of individuals from the Natural Products Association (NPA) visited Capitol Hill during Natural Products Day to lobby Congress on behalf of our industry. Among this contingent were seventeen individuals from the state of Illinois, including three from NOW Foods – President Al Powers, Mike Richard, and Truth Advocate Neil Levin. NOW had two goals during Lobby Day; to meet and lobby Illinois legislators and their staffers on important industry matters, and to obtain contact information for House and Senate lawmakers and their staff for the purpose of extending an invitation to visit and tour our Bloomingdale, Illinois headquarters.

During the day Illinois representatives visited the offices of Illinois senator Richard Durbin and Illinois congressman Bill Foster, and visited with a representative of newly appointed Illinois senator Roland Burris. In regard to legislation, members of the Illinois contingent supported an update to the national school lunch program, which was last revised in 1979, and renewed their support for the Dietary Supplement Health & Education Act (DSHEA), the main body of laws regulating our industry. They also warned Illinois lawmakers that the possible dissolution of the Food and Drug Administration (FDA) into separate Food and Drug agencies could potentially lump natural products regulation together with drug regulation, despite the vastly superior safety record of natural products and dietary supplements.

They also presented information on a number of studies that showed the potential for over $20 billion in healthcare savings over a five year period if consumers were to take certain supplements, including calcium and vitamin D to maintain bone health, lutein and zeaxanthin to support visual function, folic acid to protect from birth defects, and more. Lastly, representatives from NOW Foods opposed new regulations that could hurt businesses that, like NOW Foods, are responble for increasing American exports and creating new jobs for Americans during a protracted economic downturn.

Even though there was no immediate commitment from our representatives in Washington on the key issues discussed, we feel that this Lobby Day was successful in building more personal relationships with our elected officials, and in helping them to understand our industry’spassion and commitment to promoting optimal health for all Americans through the use of safe, high quality natural products.

Interested in learning more about important legislative issues affecting the natural products industry? Visit www.saveoursupplements.organd make sure your voice is heard in the fight to protect American’s access to safe, affordable dietary supplements and natural products.