UPC: 733739047120
# N4712

What is Noni Juice?

Noni juice is obtained from the morinda citrifolia tree otherwise known as the noni (in Tahiti and Hawaii) and the Indian mulberry tree, which is now common from Southeast Asia to French Polynesia and the Dominican Republic. The fruit is particularly rich in nutritious phytochemicals that are claimed to have given native Tahitians their glowing health and beautiful skin, free from the ravages that a hot sun usually inflicts on human skin.

Because of this, and the fact that noni juice is also claimed to protect from cardiovascular disease, inflammatory conditions such as asthma and arthritis and also helps to maintain a strong immune system, it is fairly obvious that these phytochemicals are powerful antioxidants and anti-inflammatories. Although expected to contain vitamin C, noni actually contains less than an orange, so it should also contain other, more powerful, antioxidants. In fact, it does, in the form of flavanoids, lignins and catechins and some other substances that have yet to be fully characterized.

Those stating the claims made for noni juice to be unfounded fail to explain its effects on the islanders that take it, and also why a fruit containing such powerful phytonutrients should not have the effects claimed for it. Noni is relatively new, and there are few doubts that once the investigations have been carried out, it will be hailed as the powerful antioxidant juice that it is.

Noni (Morinda citrifolia) contains high amounts of beneficial enzymes, alkaloids and other compounds, is found mainly in tropical Pacific islands, including Tahiti, Hawaii, and has been used for centuries by native islanders as their most important health remedy. Noni fruit contains at least eight compounds with anti-inflammatory activity. Most of these exhibit their effect against lipoxygenasis, a group of enzymes responsible for producing prostaglandins that cause inflammation. Three of which have recently been discovered, are also able to inhibit cyclooxygenases-2 (COX-2) activity. COX-2 is an enzyme that is induced during the inflammatory response and also produces pro-inflammatory prostaglandins.
Two of the newest compounds named Tahitianin A and Tahitianin B are among a group of polyphenols known as lignans, which are known for a number of biological activities, including antioxidant and anti-inflammatory effects.
Reports suggest that Noni is good for sinus infections, arthritis, digestive disorders, colds, flu, headaches, infections, menstrual problems, injuries, pain relief, skin disorders, and more. Noni has bee shown to reduce swelling and edema in arthritis patients who were administered the juice.
Noni has demonstrated anti-bacterial activity against E.Coli, staph aureus, salmonella typhae and shigella paradysenteriae. Many of these bacteria have developed drug resistant strains, but Noni is still consistently effective. At the Keio University and Institute of Biomedical Science, reported that of 500 tested tropical plant extracts, Noni was the most effective in preventing growth of tumors and may have turned pre-cancer cells back into normal cells.

Nutrition Info
Servings Per Container: 90
Serving Size: 1 Vcap®
Amount Per Serving % Daily Value
Hawaiian Noni (Freeze-Dried) (Morinda citrifolia) (Fruit) 450 mg *
* Percent Daily Values are based on 2,000 calorie diet.
† Daily Value not established.


Serving Size: 1 Vcap®

Suggested Use: As an herbal dietary supplement, take one Vcaps® 1-3 times daily, preferably on an empty stomach, prior to meals.

Free of: sugar, salt, starch, yeast, wheat, gluten, corn, soy, milk, egg or preservatives.

Other Ingredients: Cellulose (capsule), Stearic Acid (vegetable source), Magnesium Stearate (vegetable source) and Silica. Vegetarian Formula.

Warnings: Please discard the inedible freshness packet enclosed.

Noni grows extensively throughout the South Pacific, and was at one time the most widely used medicinal plant in the region. This evergreen shrub grows especially well in the rich volcanic ash of Hawaii. Some of the beneficial constituents of Noni include various terpene compounds, caproic and caprylic acids, vitamin C and alkaloids. However, Noni is most famous for the presence of an alkoloid proxeronine, which is believed to be a precursor to xeronine.

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